There’s a section in Greil Marcus’ Lipstick Traces: A Secret History of the Twentieth Century where he talks about the birth of Dada. It’s not an easy section to quote fragments from, especially when you’re (a) explaining where your pretentious business name came from, and (b) realising Marcus put a hyphen in “knee-jerk bohemianism”. Anyway, the upshot is that Dada was born of a disgust at the butchery of World War I and reflexive turning towards the fine arts instead:

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“In other words, instead of war for war's sake, or art for war's sake, or even war for art's sake, art for art's sake, or anyway art for the good of humanity... old-fashioned romanticism or knee-jerk bohemianism.”

Greil Marcus

That's not a Dada artwork. It's a Google doodle celebrating Dada artwork.

What’s that got to do with writing and sub-editing?

Look, I warned you it was pretentious. But even though we’re not in Zurich circa 1916, and there’s very little in Melbourne to match the horrors of the Somme, it was a phrase that stuck with me. Because you don’t have to be within walking distance of a war zone to realise that there are options aside from the ones laid out for you by other people. Because – and here’s where it becomes relevant – you’re going to create better content, spot more errors and be a stronger writer/editor when you turn away from the path you’re meant to tread. When you’re thinking critically, experiencing a broad range of what the world has to offer and your mind is open. Especially when it’s open to nonsense.

Right. Anything else?

Just this quote from vintage Doctor Who, which in my experience is never well received in job interviews but you might like: 

Sarah Jane Smith: Are you serious?
The Doctor: About what I do, yes.
Not necessarily the way I do it.

That’s Kneejerk Bohemia explained. Thank you for reading.